Media Relations in Sport

by Brad Schultz, Philip H. Caskey, Craig Esherick

Book Details

ISBN-13	9781935412946
ISBN-10	9781935412946
Format	Paperback
Publisher	Fitness Information Technology
Published	2013

Description

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. This 4th Edition provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport …

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