Essentials of Strategic Management: The Quest for Competitive Advantage
Book Details
| ISBN-13 | 9781259927638 |
| ISBN-10 | 9781259927638 |
| Format | Paperback |
| Publisher | McGraw-Hill Education |
| Published | 2018 |
Description
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students’ interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely …