Strategic Management: Concepts
Book Details
| ISBN-13 | 9781259927621 |
| ISBN-10 | 9781259927621 |
| Format | Paperback |
| Publisher | McGraw-Hill Education |
| Published | 2018 |
Description
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between …