Business Communication: Developing Leaders for a Networked World
Book Details
| ISBN-13 | 9781259694516 |
| ISBN-10 | 9781259694516 |
| Format | Paperback |
| Publisher | McGraw-Hill Education |
| Published | 2017 |
Description
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand …