Persuasion in Your Life

by Shawn T. Wahl, Eric Morris

Book Details

ISBN-13	9781138689602
ISBN-10	9781138689602
Format	Paperback
Publisher	Routledge
Published	2017

Description

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What …

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