Advertising and Public Relations Research
Book Details
| ISBN-13 | 9780765636065 |
| ISBN-10 | 9780765636065 |
| Format | Paperback |
| Publisher | M.E. Sharpe |
| Published | 2014 |
Description
Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research is covered …