Business-to-business Marketing Analysis and Practice
Book Details
| ISBN-13 | 9780136058281 |
| ISBN-10 | 9780136058281 |
| Format | Hardcover |
| Publisher | Prentice Hall |
| Published | 2011 |
Description
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY TOPICS: Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive …