International Business The New Realities

by S. Tamer Cavusgil, Gary A. Knight, John R. Riesenberger

Book Details

ISBN-13	9780134324838
ISBN-10	9780134324838
Format	Hardcover
Publisher	Pearson
Published	2016

Description

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and …

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