Marketing Planning Where Strategy Meets Action

by Stephan Sorger

Book Details

ISBN-13	9780132544702
ISBN-10	9780132544702
Format	Paperback
Publisher	Pearson
Published	2012

Description

For courses on marketing planning. Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage …

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